Natasha Ovely BFA (Hons) is a stylist & creative director with a passion for bold and conceptual storytelling.

Born in India and raised in many countries, she currently lives in Tāmaki Makaurau, Aotearoa. Her international perspective brings a cross-cultural understanding to her work. 

She has seven years of experience in the fashion industry and started her career as the founder and fashion designer of the independent label Starving Artists Fund, which gained notable recognition before its closure in 2024. 

Since then, she has continued to make work that is both culturally relevant and commercially desirable as a fashion stylist.

As seen in The Fashion Journal, Cool Pretty Cool, Schön magazine, Bricks magazine, The New Zealand Herald, Viva, NZ Stuff, Ensemble Magazine, Sauce Magazine, Fashion Quarterly, Metro, M2Woman, RNZ, Newshub, Kaltblut, Glamour UK, Canvas Mag, Apparel, RatWorld, Tenner Mag, FashionZ, Mindfood Style, Urban List, The Last Fashion Bible and more.

Selected clients include IKEA New Zealand, New Zealand Fashion Week, 2 Degrees, Mi Piaci, G.J. Gardner Homes, Anchor Milk, Serko, Loupe Agency, IDC Worldwide, Silo Theatre, Basement Theatre, Vania Jewellery, Ensemble Magazine and more.